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While the use of jute in packaging, home décor etc. is well known, the use of jute in geotextiles is a largely unexplored area although it can offer vast benefits to the indigenous industry and agri-economy overall. The vast amount of research and development conducted on jute geotextiles (JGT) over the years has been briefly highlighted. In previous studies conducted on JGT, the emphasis was frequently on assessing the suitability of a particular type of JGT for a specific application. This paper proposes a shift in approach; from that of a Supply chain bringing together all the stakeholders to a Demand network using information systems. This will add ‘value’ to JGT and help them move up the value chain thus increasing profitability for all stakeholders and also be socially and environmentally sustainable.